sensory marketing

Sensory marketing covers the five sense with different degrees.

 

The five senses : The five powers (sight, hearing, smell, taste and touch) that your body uses to get information about the world around you.
A mix a different senses using at the same time is called polysensory marketing.

Visual marketing :
According to Maslow, humans have a natural need of esthetic. It is an existential need. Once the primary needs are satisfied, the quest of the beautiful is beginning. The sight is the most solicited sense because it is the most stimulated by the environment.
The choice of the forms and the colours during the phase of product creation, selling space and advertising campaign is a key factor of success.
Inside the shops, promotional videos and videos related to the products and environment of the firm is a concrete example in the recent evolution of visual marketing.
The videos can explain how the products work and their utilities.

Sound marketing :
It is defined as sound utilisation in order to arouse different feelings to the consumers such as affective feelings, cognitive and/or compartmental feelings in favour of the buying act.
The use of music in stores is not recent. The sound enforces the identity of a brand and aimed to be in harmony with the customers. A recent study ( Les réactions des acheteurs aux modalités de la musique d'ambiance : cas de la notoriété et du style - Revue française du marketing, septembre 2003 ) shows that classical music has more effects than variety music and a well known song has more impact on amount of money spent and unscheduled purchase than an unknown song.

Olfactive marketing :
It is a new step in sensory marketing. Human can distinguish 4 000 different perfumes according to an article published in Marketing Magazine.
It the sense that drives the most emotional value. A young child is capable of perceiving smells before perceiving sounds, colours and textures.
Several experiences have proved the decisive influence of smells on the customer’s behaviour. Some studies have proved that a good smell could have biased time perception of consumers and could have modified the visual or gustative perception.
In certain shops, consumers can smell flavours from food to guide the customers in the different part of the shops.

Gustative marketing :
It directly relates to the intrinsic attributes of the products : organoleptic properties for the foodstuffs. The taste is an effective tool for differentiation. The laboratories of the companies devote important means to better including/understanding the mechanism of the taste. The stake of this research is that of information as regards quality required to the consumer. A French meat brand like Charal has imposed its meats thanks to a founded marketing step on the fact to be tender and the taste. The company thus created for itself an image of quality such as criteria of traceability and standards.

Tactile marketing :
The touch creates familiarity with the store or the product. A company can use for example a soft red carpet which takes part in the well-being of consumers. A comfortable ground encourages more with the dawdling. In the restaurant, the weight of the handled forks and spoons, the thickness of touched glasses, the texture of the towels, the comfort of a chair… can take part largely in the pleasures of the meal. The car manufacturers make important research on the touch of the gear shift wheel and lever so that those get feelings of well being and solidity.
It can be trying for a distributor to use the techniques of sensory marketing with an aim of handling the consumer. Thus the presentation of the bread in an environment of traditional bakery inside a great surface whereas this one is manufactured in an industrial way, or the diffusion of a leather odour to promote settees in leather imitation amounts misleading the customer and consists in skewing the judgement of the consumer while making him believe that the product holds qualities which it does not have. This practice would fall under the blow from the law for misleading publicity.

A $10 Million Education

When Tom Watson Jr. was chief executive of IBM in the early 1960s, he summoned an executive to his office after the man lost $10 million in a venture. Watson asked the man, “Do you know why I called you here?” Knowing of Watson’s legendary temper, the man replied: “I assume you’re going to fire me.”

“Fire you?” Watson asked. “I spent $10 million educating you. I just want to be sure you learned the right lessons.”

we need to change our perspective towards work, family and more importantly life that every incidence is stepping stone to success rather than brooding over failure. That's how you create win-win situation.

enough now but don't make habit to always fail :)

a poem for her

when I see your blinking eyes

My heart throbs, me flying in sky

distance brings us closer more

so god blessed is our love

We will progress together forever

whether be your, mine or our

you are not angel, but made me lucky

o' my life you entered complete in me

the gems which we ignore

Ashi is studying hard for her final exams as she wants to be ranked 1st this year also. her only competitor is her classmate Devlina. there is always a difference of 4-5 marks in their papers, so the competition was tough. Ashi's dad has appointed 2 tutors for both the sisters, Miss Lee and Miss Reva, so that they don't face any problem in their studies. since few months Reva miss is noticing that ashi cudn't study for long hours due to sum problem in her eyes. she cant look at the light even for long and keeps the books close to her eyes while readin. reva miss mentioned this to ashi's mother several times but she didn't pay much attention. but the problem in ashi's eyes persisted and now she faces problem in seeing the board in class also. now her mom also started noticing and finally told her dad. her dad took her to an eye specialist. he checked her eyes and said she is havin bad eyesight and needs to wear glasses. an 8-year old kid wearin specs was not very acceptable to her dad, he asked whether there is any other option. doctor said that he has brought her too late and her eye sight has been partially damaged, so she needs to wear specs or contact lenses. her dad was shocked to know that she was havin a power of (-4) and she was too young to be operated or wear contacts. after a week the -4 glasses became an eminent part of her life and with that came the title of "chasmish".

Today is the Results Day at school. Ashi is very happy as her mom has promised an elaborate lunch for her if she gets the 1st rank ane she was confident she wud surely get. all the students were waiting anxiously for the Headmistress to arrive and announce the results. at last she arrived after a long wait. she started giving a small speech which the students heard impatiently.

"And now i'm going to announce the name of the student who got the 1st place. let me tell u there is a difference of only 3 marks between the totals of the 1st and 2nd student but as u know sumone has to be the winner. so the name of the 1st girl is....."

Ashi is about to stand up to take the report card from Mam.

".....Devlina Biswas."

wat did i hear? mam has gone crazy or wat? no, no, she must have made sum mistake, she'll rectify it now.

devlina stood and received her report card. everyone clapped loudly.

"2nd is Anshika Sharma."

nobody gets up.

"Anshika come here."

ashi sits like a statue.

her class teacher hurriedly come forward and almost drags her to the headmistress. she receives her report card half heartedly and goes back to her seat. other names were announced but she heard nothin and stared blankly at the board. mansi hold her hand to console her but she din't look at her.

Ashi reached home reluctantly as she was too afraid to face her mom. she wished her father was at home but she knew he wudn't be. Terrified, she handed her report card to her mom and all hell broke lose. her mom gave her a piece of her mind followed by a good beating and finally locked her in a room which opened only when her father returned. after hearing everythin from ashi he wanted to confront her mom but ashi stopped him and said if he told her anythin, again she wud be after her life when he'll not be at home. on hearin this tears came into his eyes. both of them wept badly for sumtime before he realized ashi has been hungry for long. when he took her to the dining he saw rupika was also crying in her mom. the poor girl has witnessed what her sister has gone through and terrified, she was weeping the whole day. she even refused to eat without her "didi" and finally got a tight slap from her mom when all attempts failed. Sharmaji was amazed to see such determination and love for her sister at such a young age. he became proud to be the father of daughters like them. if only their mom could realize she has got two precious gems. will she ever?

Will WE EVER???

APJ

There were about 70 scientists working on a very hectic project. All of them were really frustrated due to the pressure of work and the demands of their boss but everyone was loyal to him and did not think of quitting the job.One day, one scientist came to his boss and told him - Sir, I have promised to my children that I will take them to the exhibition going on in our township. So I want to leave the office at 5 30 pm.His boss replied "OK, You're permitted to leave the office early today"The Scientist started working. He continued his work after lunch. As usual he got involved to such an extent that he looked at his watch when he felt he was close to completion. The time was 8.30 PM. Suddenly he remembered of the promise he had given to his children.He looked for his boss, He was not there. Having told him in the morning itself, he closed everything and left ! for home.Deep within himself, he was feeling guilty for having disappointed hischildren. He reached home. Children were not there. His wife alone was sitting in the hall and reading magazines.The situation was explosive, any talk would boomerang on him. His wife asked him, "Would you like to have coffee or shall I straight away serve dinner if you are hungry.The man replied "If you would like to have coffee, I too will have but what about Children??" Wife replied "You don't know?? Your manager came here at 5.15 PM and has taken the children to the exhibition"What had really happened was ... The boss who granted him permission was observing him working seriously at 5.00 PM. He thought to himself, this person will not leave the work, but if he has promised his children they should enjoy the visit to exhibition.So he took the lead in taking them to exhibition. The boss does not have to do it everytime. But once it is done, loyalty is established.That is why all the scientists at Thumba continued to work under their boss even though the stress was tremendous.By the way, can you hazard a guess as to who the boss was..?He was none other than Dr. APJ Abdul Kalam, President of India . . .

proof of god

gfaith
An atheist professor of philosophy speaks to his class on the problem science has with God, The Almighty.He asks one of his new students to stand and.....
Prof: So you believe in God?
Student: Absolutely, sir.Prof: Is God good?
Student: Sure.Prof: Is God all-powerful?
Student: Yes.
Prof: My brother died of cancer even though he prayed to God to heal him. Most of us would attempt to help others who are ill. But God didn't. How is this God good then? Hmm?

(Student is silent.)

Prof: You can't answer, can you? Let's start again, young fella. Is God good?
Student: Yes.
Prof: Is Satan good?
Student: No.Prof: Where does Satan come from?
Student: From...God...Prof: That's right. Tell me son, is there evil in this world?
Student: Yes.
Prof: Evil is everywhere, isn't it? And God did make everything. Correct?
Student: Yes.Prof: So who created evil?

(Student does not answer.)

Prof: Is there sickness? Immorality? Hatred? Ugliness? All these terrible things exist in the world, don't they?
Student: Yes, sir.
Prof: So, who created them?

(Student has no answer.)
Prof: Science says you have 5 senses you use to identify and observe the world around you. Tell me, son...Have you everseen God?
Student: No, sir.
Prof: Tell us if you have ever heard your God?
Student: No, sir.
Prof: Have you ever felt your God, tasted your God, smelt yourGod? Have you ever had any sensory perception of God for that matter?
Student: No, sir. I'm afraid I haven't.
Prof: Yet you still believe in Him?
Student: Yes.
Prof: According to empirical, testable, demonstrable protocol, science says your GOD doesn't exist. What do you say to that, son?

Student: Nothing. I only have my faith.
Prof: Yes. Faith. And that is the problem science has.

Student: Professor, is there such a thing as heat?
Prof: Yes.
Student: And is there such a thing as cold?
Prof: Yes.
Student: No sir. There isn't.
(The lecture theatre becomes very quiet with this turn of events.)
Student: Sir, you can have lots of heat, evenmore heat, superheat, mega heat, white heat, a little heat or no heat. But we don't have anything called cold. We can hit 458 degrees below zero which is no heat, but we can't go any further after that. There is no such thing as cold. Cold is only a word we use to describe the absence of heat. We cannot measure cold. Heat is energy. Cold is not the opposite of heat, sir, just the absence of it.

(There is pin-drop silence in the lecture theatre.)

Student: What about darkness, Professor? Is there such a thing as darkness?
Prof: Yes. What is night if there isn't darkness?
Student : You're wrong again, sir. Darkness is the absence of something. You can have low light, normal light, bright light, flashing light....But ifyou have no light constantly, you have nothing and it's called darkness, isn't it? In reality, darkness isn't. If it were you would be able to makedarkness darker, wouldn't you?

Prof: So what is the point you are making, young man?
Student: Sir, my point is your philosophical premise is flawed.
Prof: Flawed? Can you explain how?
Student: Sir, you are working on the premise of duality. You argue there is life and then there is death, a good God and a bad God. You are viewing the concept of God as something finite, something we can measure. Sir, science can't even explain a thought. It uses electricity and magnetism, but has never seen, much less fully understood either one.To view death as the opposite of life is to be ignorant of the fact that death cannot exist as a substantive thing. Death is not the opposite of life: just the absence of it.Now tell me, Professor.Do you teach your students that they evolved from a monkey?

Prof: If you are referring to the natural evolutionary process, yes, of course, I do.
Student: Have you ever observed evolution with your own eyes, sir?

(The Professor shakes his head with a smile, beginning to realize where the argument is going.)Student: Since no one has ever observed the process of evolution at work and cannot even prove that this process is an on-going endeavor, are you not teaching your opinion, sir? Are you not a scientist but a preacher? (The class is in uproar.)

Student: Is there anyone in the class who has ever seen the Professor's brain?
(The class breaks out into laughter.)Student: Is there anyone here who has ever heard the Professor's brain, felt it, touched or smelt it? No one appears to have done so. So, according to the established rules of empirical, stable, demonstrable protocol, science says that you have no brain,sir.With all due respect, sir, how do we then trust your lectures, sir?

(The room is silent. The professor stares at the student, his face unfathomable.)

Prof: I guess you'll have to take them on faith, son.
Student: That is it sir... The link between man & god is FAITH. That is all that keeps things moving & alive.

NB: I believe you have enjoyed the conversation...and if so... this is a true story, and the student was none other than.........APJ Abdul Kalam, the former president of India .

i m here becoz of u

Friends am posting this story which I recd some time back. Hope you like it!!

Miss Evans couldn't take being a Sunday school teacher
any longer. Not for another Sunday! This handful of
disrespectful teenagers snapped their gum during prayer
time and read magazines during Bible study. But most awful
of all, at prayer request they asked the Lord to increase
their weekly allowances!

"I have had it with you. I quit!" she screamed at
the students.
"Cool," Nick said nodding in approval. He was the
rudest kid she'd ever met.
It took two months to find a new replacement for that
Sunday school class. The pastor escorted Miss Betty Ray in
to meet the pseudo-angelic-looking group. New in town, she
hadn't heard of their reputation for chasing off teachers.
By the look of her pink dress, one size too small, and her
bad blonde bleach job, the students obviously felt they had
an easy mark. Soon bets were taken as to how long Miss
Betty would last.

Betty introduced herself, stating that she recently
came from the South. She certainly looked like a southern
belle who wore outdated clothes and whose beauty had peaked
a decade earlier, only she didn't know it yet. Snickers
rippled in the room as she rummaged through the huge
shoulder bag she carried for a purse.

"Have any of you ever been out of state?" she asked in
a friendly tone. A few hands went up.
"Anyone travel beyond five hundred miles?" One hand
went up as the snickering diminished.
"Anyone visited outside the country?"
No hands went up now. The silent teens were puzzled.

What did this have to do with anything? Was she using
psychology on them, or was she just plain clueless?"
Finally, Betty's bony hand struck on what she had been
searching for in her handbag. Pulling up a long tube, she
unrolled a map of the world.

"What else do you have in there? Lunch?" someone
cracked.

Betty smiled lightly and answered, "Cookies for
later."

"Cool," Nick quipped.

Then she pointed with a long fingernail to an odd-
shaped continent.
"I was born here," she tapped with her finger. "And I
lived here until I was about your age."

Everyone craned their neck to see where it was.
"Is that Texas?" someone sitting in the back asked.
"Not even close. It is India." Here eyes twinkled
with joy.

"How did you get way over there to be born?"
Betty laughed. "My parents were missionaries there,
and that is where my mother was when I came into the
world."

"Cool!" Nick leaned back in his chair duly impressed.
Betty fumbled again in her purse, this time pulling
out a handful of old wrinkled pictures along with a tin of
chocolate chip cookies. They passed the pictures around,
viewing each with great interest. Dark faces stared up
from the photos, frozen in time. The kids studied them as
they bit into the sweets.

"You don't have to be a missionary - everyone can do
something in this world to help another," Miss Betty said.
The hour quickly slid by as she told them her stories
about faraway places and what the people were like there
and how they lived.

"Wow, this is as exciting as TV!" one young girl told
her.

Sunday after Sunday, Betty came to class, tying her
essons to their everyday lives. She told the teens how
they could make a difference right now. The students grew
to love her, bleached blonde hair and all. The more they
liked her, the lovelier she became.

Betty taught that Sunday school class for twenty
years. Though she never married, or had children of her
own, the town came to think of her as a surrogate parent
since she taught two generations of children.

At last, her hair grew into a natural gray.
Increasing wrinkles about her mouth and eyes added
character to her cherub face. Her hands began to shake
with age. Every now and then, she received a letter from a
former student. There was a doctor, a research scientist,
a homemaker, a businessman, and many teachers among them.

One day she reached into her mailbox and pulled out a
blue envelope with a familiar foreign stamp in the upper
right-hand corner. In the left corner was the name of a
boy in that very first Sunday school class, years ago. She
recalled how he'd always liked her cookies and seemed so
interested in her lessons. A picture slid out of the
envelope and onto her lap. Squinting her eyes, she smiled
at the man in the photo, still seeing the teenage boy in
him. Standing in the rubble, in a quake hit city in India,
he stood with other volunteers who had come to help the
earthquake victims.

The caption read, "Because of you, I am here now."

Never underestimate god

The pastor had a kitten that had climbed up a tree in his backyard and then was afraid to come down. The pastor coaxed, offered warm milk, etc., but the kitty just would not come down.

The tree was not sturdy enough to climb, so the pastor decided that if he tied a rope to his car and drove away so that the tree bent down, he could then reach up and get the kitten.

So that's what he did, all the while checking his progress in the car.He then figured if he went just a little bit further, the tree would be bent sufficiently for him to reach the kitten. But as he moved the car a little further forward, the rope broke.

The tree went "boing!" and the kitten went sailing through the air and out of sight! The pastor felt terrible. He walked all over the neighborhood asking people if they'd seen a little kitten. No, nobody had seen a stray kitten. So he prayed, "Lord, I just commit this kitten to your keeping," and went on about his business.

A few days later he was at the grocery store and met one of his church members. He happened to look into her shopping cart and was amazed to see cat food. This woman was a cat hater and everyone knew it, so he asked her, "Why are you buying cat food when you hate cats so much?"

She replied, "You won't believe this, Pastor." And then told him how her little girl had been begging her for a cat, but she kept refusing. Then, a few days before, the child had begged again, so Mom finally told her little girl, "Well, if God gives you a cat, I'll let you keep it."

She told the pastor, "I watched my child go out in the yard, get on her knees, and ask God for a cat. And really, Pastor, you won't believe this, but I saw it with my own eyes. A kitten suddenly came flying out of the blue sky, with its paws outspread, and landed right in front of her."

Never underestimate the Power of God and His unique sense of humor !!!!!!!